Get local - building your corporate brand
If you're in the enviable position of having multiple franchisees, branches, or retail outlets, why only create one corporate website when you could give every outlet a website and take advantage of their unique geographic location?
Search engines LOVE unique content
Its easy to write unique website content if you only need to manage a dozen pages. How do manage content on multiple websites, and make it all unique?
You have one online competitor
Even thought there are millions of web pages, there's really only one competitor that matters. If you're considering targeting a keyword phrase, keep these things in mind...
How do I get more website visitors?
Visitors to your website are never free. Organic traffic (when people find you through a search engine) takes time and effort to cultivate. There's no such thing as a free lunch and you need to make sure your efforts give you a better chance to make a sale...