Measure your conversions
It might not be immediately obvious as to how to decide what your website should be doing. Sure, you want to put information out there about your business. However, how do you want this information influence your website visitors? Perhaps you want to make an online sale, perhaps encourage them to download a file or flyer, or phone or email you.It can be a difficult task finding those measurables for your own business. Sometimes you’re “too close” and can’t take an objective view.