Why bus and billboard advertising doesn’t work

Two types of advertising that are becoming disturbingly ineffective. Roadside Billboard Advertising On a recent road trip form Melbourne to Brisbane and return, the number of billboards promoiting the ‘effectiveness’ of billboard advertising has risen ‘exponentially’. How many times did I need to see ‘Unsee This’ before I actually noticed it? Here are the two Read more about Why bus and billboard advertising doesn’t work[…]

A Single Online Competitor – Making the Top 10

Online competitiveness for keywords There seems to be a lot of emphasis on the number of online competitors for target keywords. If you search (in Google Australia) for ‘shag pile carpets’ you’ll see there are some 173,000 listing results. According to common beliefs, that would suggest you have 173,000 competitors if you want to target Read more about A Single Online Competitor – Making the Top 10[…]

How to Track Visitors to Your Website

Est. Time to Complete: 30mins Things you’ll need: Edit access to the header section of your website (or a Plugin like Yoast SEO for WordPress) Your Gmail account login details (or a non-Gmail email address) Need help with this week’s task? If you don’t have time… or if the task is a bit too technical, Read more about How to Track Visitors to Your Website[…]

Are you paying a bucketload on monthly SEO costs to a company which never calls you?

If your SEO services company has not been in physical contact within 30 days, they are NOT doing their job. Understand the tracking of your website’s visitor activity – how many visits have you received, how many conversions, and is your online strategy still on track? Continually review the relevance of offerings you’re making to Read more about Are you paying a bucketload on monthly SEO costs to a company which never calls you?[…]

Five Repeatable Business Digital Marketing Ideas

A few business digital marketing ideas that are simple to implement: Get a Google Account (and a Gmail email address) Create a page for your business in Google + Make sure every page of your website has a unique Page Title and Page Description. Include ‘what you do’ and ‘where you do it’. This is Read more about Five Repeatable Business Digital Marketing Ideas[…]

Database Driven Websites

A data-driven website is a site that can easily and quickly be updated by its managers to display requested information to the website user in the most effective way. Conversely, a static website offers its users information that is rarely updated, but a data-driven website will constantly be updated with more recent and accurate information. Read more about Database Driven Websites[…]

Accessibility of Website Functions

Make your website functions accessible to as many people (and quite possibly, search engine robots) as possible. Consider the following principles: Perceptibility – when everyone can perceive your website’s design, regardless of their sensory abilities. Remember, there may be people who are deaf, blind, or colour blind that may visit your website. Use ALT tags Read more about Accessibility of Website Functions[…]

Week 10 – Your First Conversion Path and Goals

Est. Time to Complete: 30mins Things you’ll need: Edit access to the header section of your website (or a Plugin like Yoast SEO for WordPress) Your Gmail account login details (or a non-Gmail email address) Need help with this week’s task? If you don’t have time… or if the task is a bit too technical, Read more about Week 10 – Your First Conversion Path and Goals[…]