I recently did work for a local Public Relations company, trying to get them up to speed on that thing we all know as “the internet”.
I don’t want to go on about their lack of willingness to accept the simple fact that it’s now a reality that it’s changing the way they work, like it or not…
However, it’s hard to understand the conversation I had with the CEO via numerous emails about why I use plain text rather than HTML formatting. I sent him a few reasons, all of which are quite valid, but in the end it’s probably a case of six of one, half a dozen of the other. Some people will bang on all day about image, and forget about substance.
It did get me thinking…
Rather than spending so much time, money, and effort in “corporate branding”, perhaps a little more thought could go in to providing an invaluable service for clients.
It’s like the most memorable photo of the Iraq war. A photo of an Iraqi on a box with a hood and their arms outstretched. A purist photographer would comment that a memorable photo is shot with expensive equipment, in perfect conditions.
The photo was taken on a mobile phone.
