Before you blow your budget on poorly targeted marketing campaigns, we'll conduct a comprehensive digital marketing audit of 'everything' you're doing online.
A comprehensive digital marketing audit
Some of the 'grass roots' aspects we'll look at include:
- Your presence on the internet - how the major search engines 'see' you
- Review your website code - check the page load speed, the text-to-code ratio, and find broken links and orphan pages
- Provide fundamental Search Engine Optimisation (SEO) recommendations
- Do 'first level' cost-benefit analysis of how you're currently spending your online budget
- Compare your existing website traffic to your actual online offering - the two should match!
Develop Your Online Strategy with an Action Plan
It's impossible to develop a sound online strategy without first understanding:
- Where your business 'sits' in the market;
- Who is your major online competition;
- Your business' existing online presence and visibility;
- Where your online marketing budget is being spent; and
- What you've learned from your online marketing excursions, to date.
When we do the Audit, we'll provide you with a sound knowledge base for understanding how and why you should take control of your online marketing.