Search Engine Optimisation and Marketing

Search engine optimisation (SEO) involves producing and maintaining a website that uses targeted keywords and programming code that is “search engine friendly”. The rules are unclear, and the goalposts often move, but one thing remains constant: use commonsense when designing your website and both your customers and the search engines will find you, and importantly, like what they find.

We know of proven marketing and sales strategies that go outside the usual thinking for how a website should look and feel. You can have a web presence without going through a web design agency and successfully sell your product on line. We can help make your web site profitable and keep you away from the hidden pitfalls.

Get your website listed in search engines

We can help get your website listed in search engines. Then, we can help you continue the process yourself.

Inbound links

There’s great debate over the value of inbound links to a website. We can help you set relevant ones up, and help lift your page ranking.

Pay-per-click Online Advertising

We can help you with pay-per-click advertising and promotion of your website. Pay as little or as much as you wish. It isn’t right for every website, but it’s certainly worth a try. Pay-per-click advertising is particulary cost-effective when your business or service has minimal online competition, relative to the potential sales value.

Online Marketing

There is no guaranteed quick fix to gaining online marketing results. The technological aspect has defined parameters and capabilities, some of which are clear, and some, ambiguous.

Search engines give some information relating to the algorithms they may use in returning search results, but in most cases, conventional theories are based upon reverse-engineering of what is believed the search engines MAY use for search listing purposes.

There are numerous online marketing opportunities that will have different effectiveness for different businesses and industries.