The internet gives you the perfect opportunity to tell good stories about yourself, your business, or your products and services.Potential customers no longer believe unsupported promises or notice “interruption” advertising. Your website gives you the chance to speak directly to people who are looking for the products and services your business supplies. People want to hear recommendations from others who’ve used your services. They want to be surprised, impressed, and in a position to tell their own stories about you to their friends and colleagues.

Your business MUST be remarkable. If you can’t be remarkable in the industry within which you operate, at best, you’ll grow at the same rate of the industry. There’ll be no giant leaps forward.

A good story might be about how your business started, the way a person might feel from dealing with you, or the cat that lives on the shop floor. Use your imagination! Don’t lie, make sure everything you tell your potential customers is absolutely true (because they’ll find you out eventually anyway), and place yourself as far away as possible in the market from where your competitors are.

Find those customers that are looking for something different. If they’re impressed, they’ll tell their friends. Word will spread, and before you know it, your competition will be trying to imitate you.