One of the fundamental principles of business and economics:

T A N S T A A F L

or in other words…

There ain’t no such thing as a free lunch

When making a business decision, it’s important to determine if a proposed option:

• falls in line with the strategic objectives
• maximises the net benefit for the resources that will be used
• HAS a net-benefit
• has achievable timing considerations
• has acceptable ethical, moral, and/or legal implications
• does not affect cash flow in an unmanageable way
• has an acceptable risk and/or return (particularly in relation to external factors)