A Single Online Competitor – Making the Top 10

Online competitiveness for keywords There seems to be a lot of emphasis on the number of online competitors for target keywords. If you search (in Google Australia) for ‘shag pile carpets’ you’ll see there are some 173,000 listing results. According to common beliefs, that would suggest you have 173,000 competitors if you want to target Read more about A Single Online Competitor – Making the Top 10[…]

Why bus and billboard advertising doesn’t work

Two types of advertising that are becoming disturbingly ineffective. Roadside Billboard Advertising On a recent road trip form Melbourne to Brisbane and return, the number of billboards promoiting the ‘effectiveness’ of billboard advertising has risen ‘exponentially’. How many times did I need to see ‘Unsee This’ before I actually noticed it? Here are the two Read more about Why bus and billboard advertising doesn’t work[…]

Are you paying a bucketload on monthly SEO costs to a company which never calls you?

If your SEO services company has not been in physical contact within 30 days, they are NOT doing their job. Understand the tracking of your website’s visitor activity – how many visits have you received, how many conversions, and is your online strategy still on track? Continually review the relevance of offerings you’re making to Read more about Are you paying a bucketload on monthly SEO costs to a company which never calls you?[…]

Database Driven Websites

A data-driven website is a site that can easily and quickly be updated by its managers to display requested information to the website user in the most effective way. Conversely, a static website offers its users information that is rarely updated, but a data-driven website will constantly be updated with more recent and accurate information. Read more about Database Driven Websites[…]

Five Repeatable Business Digital Marketing Ideas

A few business digital marketing ideas that are simple to implement: Get a Google Account (and a Gmail email address) Create a page for your business in Google + Make sure every page of your website has a unique Page Title and Page Description. Include ‘what you do’ and ‘where you do it’. This is Read more about Five Repeatable Business Digital Marketing Ideas[…]

Accessibility of Website Functions

Make your website functions accessible to as many people (and quite possibly, search engine robots) as possible. Consider the following principles: Perceptibility – when everyone can perceive your website’s design, regardless of their sensory abilities. Remember, there may be people who are deaf, blind, or colour blind that may visit your website. Use ALT tags Read more about Accessibility of Website Functions[…]

A website alone does not put your business online

Well, it puts your business name online, but whether it supports your business is another question altogether. If you’re thinking a website is a great idea (and maybe it is), first ask yourself these questions about getting your business online: What do I want it to achieve for my business? How do I measure if Read more about A website alone does not put your business online[…]

Local website traffic and marketing a corporate brand

In the early days of the internet, the opportunity was one of owning a small business, but having the new capability of selling to a global market. As online competition has increased, small businesses are getting back to their roots – providing local service to local customers, through their own website and attracting local website Read more about Local website traffic and marketing a corporate brand[…]

Writing a Web Page Meta Description

While it’s generally regarded that the content of a page meta description is not used by the search engines for SEO purposes, it’s still worthwhile writing one. The meta description (often) appears under the main link in Google (or other search engine) search results. It’s a good idea to write it in a way that Read more about Writing a Web Page Meta Description[…]