Two types of advertising that are becoming disturbingly ineffective. Roadside Billboard Advertising On a recent road trip form Melbourne to Brisbane and return, the number of billboards promoiting the ‘effectiveness’ of billboard advertising has risen ‘exponentially’. How many times did I need to see ‘Unsee This’ before I actually noticed it? Here are the two Read more about Why bus and billboard advertising doesn’t work[…]
If your SEO services company has not been in physical contact within 30 days, they are NOT doing their job. Understand the tracking of your website’s visitor activity – how many visits have you received, how many conversions, and is your online strategy still on track? Continually review the relevance of offerings you’re making to Read more about Are you paying a bucketload on monthly SEO costs to a company which never calls you?[…]
A data-driven website is a site that can easily and quickly be updated by its managers to display requested information to the website user in the most effective way. Conversely, a static website offers its users information that is rarely updated, but a data-driven website will constantly be updated with more recent and accurate information. Read more about Database Driven Websites[…]
A few business digital marketing ideas that are simple to implement: Get a Google Account (and a Gmail email address) Create a page for your business in Google + Make sure every page of your website has a unique Page Title and Page Description. Include ‘what you do’ and ‘where you do it’. This is Read more about Five Repeatable Business Digital Marketing Ideas[…]
Make your website functions accessible to as many people (and quite possibly, search engine robots) as possible. Consider the following principles: Perceptibility – when everyone can perceive your website’s design, regardless of their sensory abilities. Remember, there may be people who are deaf, blind, or colour blind that may visit your website. Use ALT tags Read more about Accessibility of Website Functions[…]
When should search engine optimisation first come into play in the web development process? A web designer needs to be aware of SEO-related issues when developing a website.
The Art of Attracting Website Visitors There is no known piece of software technology that can replicate the human mind. We use ‘considered’ marketing experience, a whole bunch of great online research tools and applications, and then apply our ‘grey matter’ to optimise your website. We use common sense, legitimate techniques, and plenty of imagination, Read more about The Art of Attracting Website Visitors[…]
Why is ‘good information’ important content for any website? Your website might look fantastic, but that won’t necessarily increase the number of people who find it.
Why bother with search engine optimisation? If people are ‘searching’, you’d like them to find your website… and SEO is one of the most effective ways of making the connection with your potential customers.
The other day, Simon went to the local hotel for a beer after work. Apparently, the pub has recently been bought by a Bavarian/Belgian (I’m not sure which) Beer Cafe group. Simon, being Swiss, asked for a glass of Duvel Belgian beer on tap. The Publican, in a less than helpful manner, said they only Read more about Duvel Beer is Brewed in the Bottle[…]