Search engine optimisation (SEO) can improve the search engine rankings of your website in the search engine results pages, for a broad set of relevant SEO keywords.
Your website should attract ‘organic’ search engine visitors who are looking for the product, service, or information the website provides. Ideally, these visitors will be in your local area, if you're offering a localised product or service.
‘Organic’ website traffic is visitor traffic that arrives at a website having first searched for information in a search engine (such as Google) using a keyword phrase.
1. SEO Which Focuses on Your Business
Our priority is attracting website visitors who are already looking for the type of product or service you offer.
We achieve this by:
- Understanding the product/service your website is promoting; and then
- Matching this product/service with how people are ALREADY searching online (by researching and evaluating existing search volumes).
2. We Help You Use SEO-friendly Keywords - Wisely
There's no point attracting visitors to your website who aren't looking for what you offer.
We integrate the right keywords into your website to help the search engines ‘see’ it in the way you want.
We discourage using words that may increase your visitor numbers without a corresponding expectation of increasing your business.
3. You Maintain Control of Your Online Marketing
We focus on ‘on page’ SEO so you maintain control over the content of your website, and can effect changes to your website quickly. You aren’t at the mercy of ‘third party’ websites to implement inbound links.
By making your website content the first priority, we push for a faster impact on your website traffic, and a better return on your efforts.
When your website is 'in order' we look at ‘off page’ factors like inbound link building and external blog post writing.