It’s about quality, not quantity

I’ve been doing some contract work for a digital media agency.

They do, amongst other things, search engine optimisation for companies, lpredominantly in the travel industry.

I’ve done SEO work for their clients, with the objective in mind of helping the client maximise their conversions. I couldn’t work out why I was coming to “blows” with the Agency…until I realised we were aiming for different objectives.

They view their main KPI as increasing the traffic to a website.