Short, sharp online ideas

A bunch of ideas that are worth remembering, no matter what online business you’re in to…

• Try and make all the ;risky’ stuff (from the point of view of your customers) free, or at least as cheap as possible. If they can get over that hump, they’ll happily pay for other things that really do make their life easier.
• The internet is all about volume – volume of sales, volume of members, volume of fans. A few cents from all of them can make you volumes of money.