The Art of Attracting Website Visitors There is no known piece of software technology that can replicate the human mind. We use ‘considered’ marketing experience, a whole bunch of great online research tools and applications, and then apply our ‘grey matter’ to optimise your website. We use common sense, legitimate techniques, and plenty of imagination, Read more about The Art of Attracting Website Visitors[…]
Look for the business changes that will produce the most benefits (the highest return-on-investment…or “ROI”). Put the right business processes in place that actually streamline your costs of delivering your product or service. A Business Analyst can help you because they bring and objective view. They can be the catalyst that helps: Clarify your business Read more about Process changes are often not obvious[…]
For some reason, people perceive websites that are aesthetically attractive as easier to use than those that are not. Don’t skimp on decent graphic design and an attractive logo and colour scheme. Your website will be more successful if you put more thought into its aesthetics.
Assume that 80 percent of the visitors to your website will be using only 20% of the functionality of your website. It’s a rule of thumb, but it will help you focus your effort on the important functions that will prove most useful to your website visitors, enhancing their satisfaction with what you’re offering online. Read more about The 80/20 Rule for Online Marketing[…]
We usually think red tape wraps mostly around Government. We don’t realise that our own business can be a victim of data for data’s sake. There actually is a difference between data and information. In a fairlt general sense, data is information without contect. For example, 1970 could be “one thousand nine hundred and seventy”, Read more about Too many online forms![…]
I’ve been doing some consulting work for a digital media agency. They do, amongst other things, search engine optimisation for companies, predominantly in the travel industry. I’ve done SEO work for their clients, with the objective in mind of helping the client maximise their conversions. I couldn’t work out why I was coming to “blows” Read more about It’s about quality, not quantity[…]
The internet gives you the perfect opportunity to tell good stories about yourself, your business, or your products and services.Potential customers no longer believe unsupported promises or notice “interruption” advertising. Your website gives you the chance to speak directly to people who are looking for the products and services your business supplies. People want to Read more about Good marketing is telling a good story[…]
We can help you with pay-per-click advertising and promotion of your website. Pay as little or as much as you wish. It isn’t right for every website, but it’s certainly worth a try. Pay-per-click advertising is particulary cost-effective when your business or service has minimal online competition, relative to the potential sales value.
Cost-benefit Analysis There are more than purely perceived up-front financial considerations when you make a business decision. For example: the value of lost sales due to a cheaper, but delayed, delivery the extra administration tasks as a result of poor training your time that could be better spent on the golf course With a thorough Read more about The cost of false economy[…]
In any business planning activity, a feasibility study is an effective tool to assist in making a considered decision on the best course of action. The feasibility study can include a cost benefit analysis to evaluate the feasibility of proposed options on technical, economic, and organisational grounds. In so doing, the net presnt value of Read more about How do I decide if it’s feasible?[…]