Search engines LOVE unique content

Search engines love unique content. It’s simple enough to write unique content if your website is limited to a few pages. Problems arise when the number of pages ‘blows out’ or you need to create additional websites for additional arms of your business e.g. franchised services, physical properties such as restaurant chains, or products listed as part of an online store.

It might sound like a trivial problem… but the internet (and websites) quickly present the issue of a ‘multiplication effect’.

The multiplication effect of the internet

An example of how to get overwhelmed by writing website content:

• One paragraph has 3 sentences.
• One page has 4 paragraphs.
• One website has 10 pages.
• One company has 15 outlets… and therefore, 15 websites.

3 x 4 x 10 x 15 = 600 unique sentences

That’s 600 sentences, all of which will ideally be unique!

Imagine if you sold products from a catalogue

Intstead of each website having 10 pages, they could easily have 200.

That’s 12000 sentences of unique content!