Your Local
Digital Marketing Agency
in Hobart
Turning Online Search into Website Visitors Into Customers.
WE SUCCESSFULLY CHALLENGED THESE AUSTRALIAN CLIENTS AND HELPED THEM GROW

Iconic Australian Bootmaker

Online Video Creator

Tasmanian Merino Wool Clothing

Radio Communications

Economic Development

Arts and Literature Magazine

Marine Data System

Hydroacoustic Data Processing

Tour Bus Operator

Paper and Packaging Products

Not-For-Profit

Breath of Fresh Air Film Festival
HOW WE'LL WORK WITH YOU
The Website Clinic is a Hobart-based digital marketing agency.
We like to 'talk like a pirate'. We follow the Pirate AAARRR Metrics digital marketing framework first put forward by Dave McLure 'way back' in 2007. Although, Dave's original framework only had two A's - it didn't include Awareness.
Pirate AAARRR Metrics help you quantify the performance of your current digital marketing strategy and identify where work needs to be done - the metrics that are underperforming and holding your online business back.
Pirate AAARRR Metrics

FIND
Interested People
i.e. Potential Customers
Acquisition
Encourage more people to click through to your website.
How many people visit your website?
Acquisition is a measurable percentage of the number of impressions (or other Awareness factors).
When people click through (and you work out your Click-Through-Rate), you can track your Acquisitions i.e. visitors to your website.
CONVERT
Visitors To Customers
i.e. Sell Stuff
Activation
Visitors take that important first step and you learn who they are.
People are visiting, but are they 'doing' anything?
It's time to increase the number of downloads, subscriptions, free trials, or leads.
If they visit but you don't know who they are... and they never get in touch, your efforts are all in vain.
Revenue
Visitors become customers and start paying you money.
This is where it all starts to get interesting.
You've grown your email list, hooked some prospects on the end of the line, but now you need to capitalise on your effort.
Lots of testing, niche marketing, and segmentation of you list is how you're going to succeed.
DO IT OVER
Re-Sell and Refer
i.e. Make More Money
Referral
When they love you so much, they'll start telling their friends.
Make your customers absolutely love you.
Give them great reasons to spread the word far and wide.
Here's where you can offer bonuses, affiliate marketing, and any number of other imaginative ways to encourage your valued customers to bring in their friends.
Ready for your business to grow?
Talk to a Hobart digital marketing agency.
We’re a Brand Tasmania Partner
