Your Local
Digital Marketing Agency
in Hobart

Turning Online Search into Website Visitors Into Customers.

WE SUCCESSFULLY CHALLENGED THESE AUSTRALIAN CLIENTS AND HELPED THEM GROW

BLUNDSTONE AUSTRALIA<br />Iconic Australian Bootmaker
BLUNDSTONE AUSTRALIA
Iconic Australian Bootmaker
BITEABLE<br />Online Video Creator
BITEABLE
Online Video Creator
SMITTEN MERINO<br />Tasmanian Merino Wool Clothing
SMITTEN MERINO
Tasmanian Merino Wool Clothing
NATIONAL WIRELESS<br />Radio Communications
NATIONAL WIRELESS
Radio Communications
HUON VALLEY COUNCIL<br />Economic Development
HUON VALLEY COUNCIL
Economic Development
ISLAND<br />Arts and Literature Magazine
ISLAND
Arts and Literature Magazine
I have found John to be more than understanding when it came to what I was after. John listened and after three long years I finally have a site that will meet all my business needs. I cant recommend John highly enough for what he does.
scott dickson
November 20, 2021.
Great service, highly recommended
Aden Chinnery
April 30, 2021.
John is an insightful and energetic marketer passionate about his craft who enjoys finding ways to add value to businesses. Highly recommend his services.
Michael Correa
April 2, 2020.
Great personalised service, terrific advice and results. Highly recommended. Thanks Website Clinic.
Ruth Lamperd
May 24, 2019.
John is very skilled with SEO and has a positive impact on people searching the internet finding smitten merino.
Carl Mason
February 5, 2019.
Excellent service and product. Have no hesitation in highly recommending this company. Colin Evermore Photographics
Colin Townley
September 30, 2018.
IMOS/UTAS<br />Marine Data System
IMOS/UTAS
Marine Data System
ECHOVIEW<br />Hydroacoustic Data Processing
ECHOVIEW
Hydroacoustic Data Processing
EXPERIENCE TASMANIA<br />Tour Bus Operator
EXPERIENCE TASMANIA
Tour Bus Operator
KENT PAPER<br />Paper and Packaging Products
KENT PAPER
Paper and Packaging Products
EPILEPSY TASMANIA<br />Not-For-Profit
EPILEPSY TASMANIA
Not-For-Profit
BOFA<br />Breath of Fresh Air Film Festival
BOFA
Breath of Fresh Air Film Festival

HOW WE'LL WORK WITH YOU

The Website Clinic is a Hobart-based digital marketing agency.

We like to 'talk like a pirate'. We follow the Pirate AAARRR Metrics digital marketing framework first put forward by Dave McLure 'way back' in 2007. Although, Dave's original framework only had two A's - it didn't include Awareness.

Pirate AAARRR Metrics help you quantify the performance of your current digital marketing strategy and identify where work needs to be done - the metrics that are underperforming and holding your online business back.

Pirate AAARRR Metrics

FIND

Interested People
i.e. Potential Customers

Awareness
Reach more people with your digital marketing.

Awareness is a digital marketing measure of the number of people you reach.

This could be organic search impressions, paid advertising impressions, or social media post or ad impressions.

You can probably think of more.

Reach More People

Acquisition
Encourage more people to click through to your website.

How many people visit your website?

Acquisition is a measurable percentage of the number of impressions (or other Awareness factors).

When people click through (and you work out your Click-Through-Rate), you can track your Acquisitions i.e. visitors to your website.

More Visitors

CONVERT

Visitors To Customers
i.e. Sell Stuff

Activation
Visitors take that important first step and you learn who they are.

People are visiting, but are they 'doing' anything?

It's time to increase the number of downloads, subscriptions, free trials, or leads.

If they visit but you don't know who they are... and they never get in touch, your efforts are all in vain.

I Need Leads

Revenue
Visitors become customers and start paying you money.

This is where it all starts to get interesting.

You've grown your email list, hooked some prospects on the end of the line, but now you need to capitalise on your effort.

Lots of testing, niche marketing, and segmentation of you list is how you're going to succeed.

Help me sell stuff

DO IT OVER

Re-Sell and Refer
i.e. Make More Money

Retention
Bring your visitors back again and again and again.

If you managed to get them to your site, and convert them - keep them coming back.

Provide great value, relevant information, and plenty of reasons to return.

This can be where your email marketing really kicks into gear.

Nurture My Leads

Referral
When they love you so much, they'll start telling their friends.

Make your customers absolutely love you.

Give them great reasons to spread the word far and wide.

Here's where you can offer bonuses, affiliate marketing, and any number of other imaginative ways to encourage your valued customers to bring in their friends.

Go Viral

Ready for your business to grow?

Talk to a Hobart digital marketing agency.

We’re a Brand Tasmania Partner