SEO your Akaroa business website and Raise your local profile

The best SEO tips for your business

Where possible, we avoid things beyond your control. We focus on search engine optimisation strategies that involve your editable website content and code and handy tools you can either subscribe to or implement with minimal effort.

Our Local SEO Guide for Akaroa Businesses keeps technical jargon to a minimum and only includes things you’re likely to be able to do yourself, without needing your website developer to get involved.

If your business website services the local Akaroa market and needs to generate business from new clients within your area, we’ve mashed up our SEO top picks that’ll have you heading in the right direction in no time.

  1. Choose your target keywords and phrases

    The best place to start increasing your website traffic is to target keyword phrases for which there is the most search volume.

    Google publishes search volume statistics of how people search using google.com.au

    If there’s insufficient search that includes your local area in the search phrase (and Google doesn’t even rate the search for your product or service), refer to search volumes for a larger geographic region e.g. ‘Australia’ and use the relative search volumes as a guide for you you can prioritise keywords on your own website. National search volumes are a good indicator of how people also search in Akaroa, but just with lesser frequency.

    For example, if more people search (within Australia) for ‘digital marketing agencies’ rather than ‘digital marketing companies’, you might target ‘digital marketing agencies Akaroa ahead of ‘digital marketing companies Akaroa.

  2. Avoid duplicate content

    Always try to avoid duplicating content on your website, or including content that duplicates another website. This includes content from your national distributors’ or franchisors’ website. Google will often rank pages with the original version of the text – and that might not be yours!

    Customise all your text as much as you can, but still include your location e.g. Akaroa, in your content.

    If the same content is appearing on different URLs on your website, you can look at canonicalization of pages to make sure Google only indexes the content you want prioritised. For example, if your website is myakaroawebsite.com.au and that’s the page you want indexed, you might create canonical tags on www.myakaroawebsite.com.au, myakaroawebsite.com.au/index.html and www.myakaroawebsite.com.au/index.html.

  3. Write more relevant content

    If your site looks like most small businesses, you’ll probably have the following pages:

      • Home
      • About Us
      • History
      • Our Services (or Our Products)
      • Find Us
      • Contact Us

     

    Write more product-specific and service-specific pages, targeting the Akaroa area and mentioning ‘Akaroa’ in the text. Each one should be included in your sitemap and also linked to from higher level page on your website.

    Think of every page on your website as a ‘landing page’, where someone might search in a search engine and land directly on the page, the first time they find your website.

  4. Explicity mention your business is in Akaroa

    You’ve probably mentioned Akaroa on your home page and on your contact page, but there are plenty more opportunities to include Akaroa in your page body content and even better, in your headings.

    Don’t go overboard – limit mentions to a maximum of 3-4 times on any page.

  5. Reference your suburb and major nearby suburbs

    Your primary target for new customers is probably your own town or suburb (or state). However, there may be people searching for your business offerings in neighbouring or nearby suburbs.

    Including content that occasionally mentions the name of nearby suburbs can help your rankings in organic search results when they search by those other locations. For example, if you sell ‘dental appointments’ in Akaroa, you may be able to appear in organic search results for anyone searching for them in Break O’Day, St Helens, or .

    Don’t put all the location names on the one page, but you can add pages that mention some alternative locations.

  6. Talk about the Akaroa region

    It’s not only Akaroa, or nearby locations that have potential for your business.

    People will also tend to search by geographic area or region. For example, if your business is in Akaroa, {State}, they may also look for businesses using phrases such as ” or ”.

    Often there’s also search volume for people searching ‘near me’.

    For example they can be searching for ‘light fittings business near me’.

  7. Page heading structures

    Using relevant keywords and phrases, make sure your headings are well-structured.

    When it comes to including headings on your pages, there are few practices worth sticking to:

    1. Only have a single, unique H1 heading per page
    2. Make sure your headings follow a logical structure e.g.
      dental appointments in Akaroa
      H2 e.g.
      H2
      H3
      H3
      H2
      H2
      H3
      H4 etc.
    3. Include your target keywords in the H1, and possibly the H2 and H3 headings, if it doesn’t compromise the readability of your page.
  8. Use your main heading in your page title

    The page title is part of the meta data on your page. It often (but not always) appears as the clickable link in the search results page in search engines. Your page title might be something like: Electrical Cabling Company in Akaroa | {mock business name} Tasmania

  9. Create a Akaroa Google My BusinessTM Listing

    For a local Akaroa business, a well-written Google My BusinessTM listing can be one of your most powerful digital marketing tools for your business. Google My BusinessTM in itself is not an SEO factor in that it doesn’t (necessarily) help an individual page to appear in the ‘top 10’ for a given Google search phrase.

    However, Google does often include the Google My BusinessTM map in many local business search results, usually after the paid advertising and before the first organic search result.

    Appearing on the Akaroa map can deliver many visitors to your website.

  10. List your business with free online directories

    There are plenty of free online directories that cover Akaroa and are good for SEO in terms of inbound links… or referral traffic. Here are some australian business directory websites (in no particular order) to get you started:

      • www.truelocal.com.au/search-location/Akaroa
      • www.startlocal.com.au
      • www.localsearch.com.au
      • www.searchfrog.com.au
      • www.purelocal.com.au
      • www.yelp.com.au
      • www.hotfrog.com.au
      • www.goguide.com.au
      • www.localbusinessguide.com.au
      • w
      • Minimise page depth

        As the number of pages on your website increases over time, it’s likely they’ll start to appear further and further away from your home page. Part of the reason is you won’t be wanting to include every single page in your main menu – it would make a mess of the menu usabililty.

        The goal is to not let any page be more than 3 clicks from your home page. Do this by including hyperlinks within page content that go to ‘lower level’ pages. For example, your service listing page can have links to individual service pages, even if they aren’t linked to in your main menu. The mapping might look like this:

        Home Page > Main Menu link to ‘Services’ > Sub-menu links to Service 1, Service 2, Service 3 etc.

        If you do a text search of your website, you can also find instances of targeted keyword phrases on pages other than the targeted page. Hyperlinking this text to the target page can help with your SEO. Once again, don’t overdo it and every page in the Main Menu already has multiple internal links to it so these pages would be lower priority for you.