Awareness – How many people do you reach?
Identify both online and traditional marketing opportunities that can help raise awareness of your product or service offering(s) with potential customers who may not be actively searching for your product/service. They won’t be aware of your business or brand, or your visibility is limited by where they move or search.
Make your own list of ‘Awareness’ activities you currently undertake both online and offline.
Some ideas to get you started:
- Article writing and posting on third-party websites
- Paid Search advertising campaigns
- Social Media posts
- Organic search engine listings
- Free (or paid) online business directories
‘Awareness’ activities are often of lower priority to early-stage digital businesses. It’s often (but not necessarily) more expensive to pursue and harder to define or measure. However, as your ‘Acquisition‘ and ‘Activation‘ improve, there’s potentially a higher return from undertaking some form of ‘Awareness’ campaigns.