Two types of advertising that are becoming disturbingly ineffective. Roadside Billboard Advertising On a recent road trip form Melbourne to Brisbane and return, the number of billboards promoting the ‘effectiveness’ of billboard advertising has risen ‘exponentially’. How many times did… Read MoreWhy bus and billboard advertising doesn’t work »
A collection of facts and strategies for using search engine optimisation (and other online marketing techniques) as part of your internet marketing plan.
A data-driven website is a site that can easily and quickly be updated by its managers to display requested information to the website user in the most effective way. Conversely, a static website offers its users information that is rarely… Read MoreDatabase Driven Websites »
A few business digital marketing ideas that are simple to implement: Get a Google Account (and a Gmail email address) Create a page for your business in Google + Make sure every page of your website has a unique Page… Read MoreFive Repeatable Business Digital Marketing Ideas »
Make your website functions accessible to as many people (and quite possibly, search engine robots) as possible. Consider the following principles: Perceptibility – when everyone can perceive your website’s design, regardless of their sensory abilities. Remember, there may be people… Read MoreAccessibility of Website Functions »
The other day, Simon went to the local hotel for a beer after work. Apparently, the pub has recently been bought by a Bavarian/Belgian (I’m not sure which) Beer Cafe group. Simon, being Swiss, asked for a glass of Duvel… Read MoreDuvel Beer is Brewed in the Bottle »
People search online for 'answers to their questions'. Does your website contain useful information... or 'old school' advertising?
To access Wesite Statistics using Google Analytics, you need to create a Google Account: Go to http://www.google.com.au Click the sign-in link in the top right hand corner and then the “Create an account now” link. Follow the steps.
Look for the business changes that will produce the most benefits (the highest return-on-investment…or “ROI”). Put the right business processes in place that actually streamline your costs of delivering your product or service. A Business Analyst can help you because… Read MoreProcess changes are often not obvious »
For some reason, people perceive websites that are aesthetically attractive as easier to use than those that are not. Don’t skimp on decent graphic design and an attractive logo and colour scheme. Your website will be more successful if you… Read MoreAn aesthetic website seems easier to use »