Digital Marketing Audit

A comprehensive digital marketing audit

A digital marketing audit can prevent you from blowing your marketing budget on a poorly targeted marketing campaign. It should cover everything you're doing online, as well as some of your offline marketing activities that could be impacting your online performance.

At a minimum, it should take into account:

  1. Your presence on the internet - how the major search engines 'see' you and your website;
  2. Your website coding and technical considerations - for example, checking the page load speed, the text-to-code ratio, and find broken links and orphan pages;
  3. Fundamental Search Engine Optimisation (SEO) performance a strategies;
  4. A 'first level' cost-benefit analysis of how you're currently spending your online budget; and
  5. Your existing website traffic and your actual online offering - the two should match!

Develop Your Online Strategy with an Action Plan

With good metrics in hand, it's then possible to create a digital marketing strategy, including:

  1. Where your business 'sits' in the market;
  2. Your major online competition and what they've been up to;
  3. Your business' current online presence, visibility, and performance;
  4. Where your online marketing budget is being spent; and
  5. What you've learned from your online marketing efforts, to date.

Start Auditing Your Own Performance

A great place to start evaluating you current online performance is to see how your website ranks in the search engines. A report of the keywords you currently rank for, and being able to compare these with the ones you want to rank for, can be quite a wakeup call.