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Digital Marketing for Local Businesses

Sell to the Locals

For a local business, a well-written Google My Business (GMB) listing can be one of the most powerful tools.

Google does often includes the Google My Business map in local business search results, usually after the paid advertising and before the first organic search result. Having your business appear on the local map can deliver many more visitors to your website who are looking for a local supplier.

When you set up your listing, there are some tricks that can help your business show up in more searches. It's generally known as 'GMB optimisation'.

GMB allows a business to create and manage its own local presence on Google and make sure the business is visible to potential customers. It's a simple tool to make sure you online presence is up to date, accurate and relevant to local customers. GMB listings help your business to stand out from your local competition, increase your brand visibility and engage with your potential customers. It'll help you generate more leads and sales.

Google My Business Listing Optimisation

By optimizing your GMB listing, you'll give your business the best chance to appear in local search results, further increasing your chances of being found by potential customers. Additionally, businesses can use GMB listings to provide more information about their services, such as opening hours, contact information, product information and more. Your GMB listing can even help you generate more reviews, which will help you gain more trust and credibility with potential customers. Google reviews can be problematic if you have poor reviews from 'anonymous' competitors and no way of removing or countering those reviews.

All in all, it's become pretty clear that your Google My Business listing is now extremely important for local SEO and your business should prioritise the optimisation of your GMB listings in order to reap the full benefits.

The Importance of Local SEO

Local search engine optimisation (SEO) is important because it helps your business target local customers and increase your visibility in local search results. It will enable your business to reach your local target audience in a more effective and efficient way.

Local SEO also helps businesses to create an online presence that is more tailored to the needs of their local customers. By improving local visibility, businesses can increase brand awareness and gain more leads and sales. Finally, local SEO can help businesses to stay ahead of their competition as they can be more easily found by potential customers.