It’s an expensive marketing exercise to get people to go from ‘offline’ to ‘online’.
You need to be taking advantage of the opportunity to promote to those people who are:
- Already online.
- Unaware of your business or brand name.
- Actively looking for the type of product or service you offer.
Google tells us how many people, in an average month, search using specific keywords. This information should show you if there’s an online market for what you (plan to) offer, or whether you might fine tune what you offer to match what people are searching for.