It’s important to understand which keyword phrases you use in your website text and where they should be placed.
As a rule of thumb, target a single keyword phrase per web page. Obviously, you could target two or three, but that starts to become a more complex writing task.
Make sure you include your keyword phrase(s):
- Once in the page Title Tag (sometimes referred to as the Meta Title) – you can see here how to implement it https://moz.com/learn/seo/title-tag
- Once in your single Heading 1 (H1) – this should be the first heading on the page and using the H1 html heading markup.
- Three or four times in your text body content – don’t overdo it, and don’t sacrifice readability at the expense of including your keyword phrase. You might also include mash-ups of your phrase and close variations.