Your website should be Information not Advertising

As keen as you are to make sales (conversions) you need to avoid bombarding your website visitors with ‘marketing speak’. Your visitors are looking for factual information.

The internet is often referred to as the Information Superhighway – there was never a time it was called the ‘Advertising’ Superhighway. An idea might sound fantastic, but unless people are already searching online for what you offer, the chances are you won’t gain customers.