SEO your Launceston business website and find local customers
A Tasmanian SEO Company Shows You How
Our Local SEO Guide for Launceston Businesses keeps technical jargon to a minimum and hopefully only includes things you’re likely to be able to do yourself, without needing your website developer to get involved.
Where possible, we avoid things that are out of your control. That means we mostly deal with search engine optimisation strategies that focus on text you can edit on your own website, or handy tools you can subscribe to or implement with minimal effort.
If you have a business website in Launceston and need to create sales from new prospects in your local area, we’ve put together some quick SEO wins that will have you doing a whole lot better online.
Reference your suburb and nearby Launceston suburbs
Your primary target for new customers is probably your own suburb. However, there may be people searching for your business offerings in neighbouring or nearby suburbs.
Including content that occasionally mentions the name of nearby suburbs can help your rankings in organic search results when they search by those other locations. For example, if you sell ‘hairdressing’ in Launceston, you may be able to appear in organic search results for anyone searching for them in Invermay, Prospect, or Georgetown.
We don’t suggest putting all the location names on the one page, but you might add pages that mention some alternative locations.
Page heading structures
Using relevant keywords, make sure your headings are well-structured.
When it comes to including headings on your pages, there are few practices worth sticking to:
- Only have a single, unique H1 heading per page
- Make sure your headings follow a logical structure e.g.
H1 e.g. Buy light fittings in Launceston
- Include your target keywords in the H1, and possibly the H2 and H3 headings, if it doesn’t compromise the readability of your page.
Create a Launceston Google My Business Listing
For a local Launceston business, a well-written Google My Business listing can be one of the most powerful tools In the truest sense of the word, Google My Business is not an SEO factor in that it doesn’t (necessarily) help an individual page to appear in the ‘top 10’ for a Google search phrase.
However, Google does often include the Google My Business map in many local business search results, usually after the paid advertising and before the first organic search result.
Appearing on the Launceston map can deliver many visitors to your website.
Talk about the Launceston region
It’s not only Launceston, or nearby locations that have potential for your business.
People can also tend to search by geographic area or region. For example, if your business is in Launceston, Tasmania, they may also look for businesses using phrases such as ‘Tamar Valley’ or ‘Northern Tasmania’.
Often there’s also search volume for people searching ‘near me’.
For example they can be searching for ‘womens’ fashion clothing company near me’.
List your business with free online directories
There are plenty of free online directories that are good for SEO in terms of inbound links… or referral traffic. Here are some Australian business directory websites (in no particular order) to get you started:
Minimise page depth
As the number of pages on your website increases over time, it’s likely they’ll start to appear further and further away from your home page. Part of the reason is you won’t be wanting to include every single page in your main menu – it would make a mess of the menu usabililty.
The goal is to not let any page be more than 3 clicks from your home page. One way of doing this is to include hyperlinks within page content that go to ‘lower level’ pages. For example, your service listing page can have links to individual service pages, even if they aren’t linked to in your main menu. The mapping might look like this:
Home Page > Main Menu link to ‘Services’ > Sub-menu links to Service 1, Service 2, Service 3 etc.
If you do a text search of your website, you can also find instances of targeted keyword phrases on pages other than the targeted page. Hyperlinking this text to the target page can help with your SEO. Once again, don’t overdo it and every page in the Main Menu already has multiple internal links to it so these pages would be lower priority for you.
Use your main heading in your page title
If your target keyword phrase is ‘plumbing equipment company Launceston’ your page title might be: plumbing equipment Company in Launceston | Bill’s Plumbing Tasmania