Cheat #2: What’s the ‘dollar value’ of one new customer or lead via my website?

It’s super simple to track the source of a visitor to your website.

If you know where they’re coming from, you can calculate how much it’s costing you to get them. If the cost exceeds their value to you… perhaps you might consider an alternative promotional strategy.

As an example, ask yourself ‘how many sales do I make from visitors coming from my Facebook posts?’. Is it worth your time?

Know your customer value or you can’t set a maximum cost of acquisition.