Retention – How many people come back for a second/third/tenth time?

To encourage existing customers to renew and/or upgrade a subscription or to return to your website on a frequent basis.

A few ideas to get you started:

• Monthly automated subscriptions/payments
• Annual automated (discounted) subscriptions/payments
• Special offers and service upgrade options
• Integrate ongoing email communications e.g. ‘tips and tricks’ as part of a service subscription
• Test various ‘special offers’ for their effectiveness in encouraging re-subscriptions or subscription upgrades