Retention – How many people come back for a second/third/tenth time?
To encourage existing customers to renew and/or upgrade a subscription or to return to your website on a frequent basis.
A few ideas to get you started:
- Monthly automated subscriptions/payments
- Annual automated (discounted) subscriptions/payments
- Special offers and service upgrade options
- Integrate ongoing email communications e.g. ‘tips and tricks’ as part of a service subscription
- Test various ‘special offers’ for their effectiveness in encouraging re-subscriptions or subscription upgrades