A good search engine optimisation strategy (SEO) can improve the search engine rankings of your website in the search engine results pages, for a broad set of relevant SEO keywords.
Your SEO strategy should help your website attract ‘organic’ search engine visitors who are looking for the product, service, or information the website provides.
‘Organic’ website traffic is visitor traffic that arrives at your website having first searched for information in a search engine (such as Google) using a keyword phrase.
1. Your SEO Strategy Should Focus on Customers for Your Business
Your strategic priority is to find website visitors who are already looking for the type of product or service you offer.
You'll achieve this by:
- Clearly understanding the product/service your website is promoting; and then
- Matching that product/service with how people are ALREADY searching online (by researching and evaluating existing search volumes).
2. Use SEO-friendly Keywords - Wisely
There's no point attracting visitors to your website who aren't looking for what you offer... or aren't in your target demographic.
Integrate the right keywords into your website to help the search engines ‘see’ it in the way you want and don't bother with words that may increase your visitor numbers without a corresponding expectation of increasing your business.
3. Maintain Control of Your Online Marketing
By focusing on ‘on page’ search engine optimisation, you maintain control over the content of your website, and can effect changes to your website quickly. You aren’t at the mercy of ‘third party’ websites to implement inbound links. That doesn't mean inbound links aren't important - they just shouldn't be your priority.
Once your website is 'in order', your strategy should be to start looking at ‘off page’ factors like inbound link building and external blog post writing.
Which Keywords are the Best keywords?
Google tells us how people currently search online, and the monthly search volumes for keywords, segmented by geographic regions.
A good place to start is to find out where your website currently ranks in search engines. You might be surprised how some of these words may have nothing at all to do with the goals of your business.