If you’re telling a good story, you want people to know about it. If your website is not optimised (we call it ‘Search Engine Optimisation’), the chance is that few people will find it. Search Engine Optimisation means:
- search engines discover you
- visitors find what they’re looking for
- your web page content speaks to your target market
If your website isn’t performing, if it’s not converting visitors to sales (or sales contacts, or whatever other measure you use) it’s wasting your money!