Get more website visitors with our Tasmanian SEO tips
If you have a business website in Tasmania and need to create sales from new prospects in your local area, we’ve mashed up our SEO top picks that will have you heading in the right direction.
Where possible, we avoid things that are out of your control. That means we mostly deal with search engine optimisation strategies that focus on text you can edit on your own website, or handy tools you can subscribe to or implement with minimal effort.
Our Local SEO Guide for Tasmanian Businesses keeps technical jargon to a minimum and hopefully only includes things you’re likely to be able to do yourself, without needing your website developer to get involved.
Choose your target keywords – and include ‘Tasmania’
The logical start to bump up your website traffic is to target keyword phrases for which there is the most search volume.
Google publishes search volume statistics showing how people search using the search engine including the number of searches for each keyword phrase. There are many online tools available for discovering this data.
Unfortunately, it’s likely, for many searches, Google won’t publish figures that specifically include ‘Tasmania’. There’s usually not enough search volume in comparison to the whole of Australia. However, you can use the national search volumes as a good indicator of how people also search within Tasmania.
For example, if more people search (within Australia) for ‘digital marketing agencies’ rather than ‘digital marketing companies’, you might target ‘digital marketing agencies Tasmania’ ahead of ‘digital marketing companies Tasmania.’
Remove duplicate content
Always try to avoid duplicate content on your website, or content that duplicates another website. This includes content from your national distributors’ or franchisors’ website. It’s best to customise all your text so it’s unique to your website – even generic product descriptions.
Google is unlikely to ‘penalize’ you, but you may find your page(s) won’t get indexed (or rank above) any content that Google considers to be the ‘original’ content.
A quick way to see if your site has any duplicate (or very similar) content is to use an online tool like Copyscape or Siteliner.
You might also use canonical meta tags to tell the search engine which page it should index, in the event there are similar pages.
For example, if your site is www.Tasmaniawebsite.com.au and that’s the page you want indexed, you might create canonical tags on Tasmaniawebsite.com.au, Tasmaniawebsite.com.au/index.html and www.Tasmaniawebsite.com.au/index.html.
Write more content
If your site looks like most small businesses, you’ll probably have the following pages:
- About Us
- Our Services (or Our Products)
- Find Us
- Contact Us
If you look carefully at your Products/Services page, you’ll notice you’re listing several different products or services, each of which could be given their own page, with additional text and a few graphics.
Retain your products/services page, but link from each summary section to each individual page you’ve just created. You could also include sub-page links in your main menu.
If you have a gallery of completed projects or case studies, write some informative text about each one and assign each of them their own page. You don’t need to mention your customer(s) by name but you could mention their industry, geographic location, and most importantly, the problem you helped them solve.
Explicity mention your business is in Tasmania
You’ve probably mentioned Tasmania on your home page and on your contact page, but there are plent more opportunities to include Tasmania in your page body content and even better, in your headings.
Don’t go overboard and limit mentions to a maximum of 3 times on any page.
Reference ‘Tasmania’ and major nearby locations
Your primary target for new customers is probably your own town or state. However, there may be people searching for your business offerings in neighbouring or nearby states or major population centres.
Including content that occasionally mentions the name of nearby locations can help your rankings in organic search results when they search by those other locations. For example, if you sell ‘electrical cabling’ within Tasmania, and you’d be happy to sell into Victoria, you may be able to appear in organic search results for anyone searching for them in Victoria and/or Melbourne as well.
We don’t suggest putting all the location names on the one page, but you might add pages that mention some alternative locations.
Page heading structures
Using target keywords, make sure your headings are well-structured.
When it comes to including headings on your pages, there are few practices worth sticking to:
- Only have a single, unique H1 heading per page
- Make sure your headings follow a logical structure e.g.
H1 e.g. Buy hairdressing in Tasmania
- Include your target keywords in the H1, and possibly the H2 and H3 headings, if it doesn’t compromise the readability of your page.
Use your page heading in your page meta title
If your target keyword phrase is ‘law firm Tasmania’ your page title might be:
Law Firm in Tasmania | ‘Your Business Name’ | Australia
Create a Tasmanian Google My Business listing
For a local Tasmania business, a well-written Google My Business listing can be one of the most powerful tools. In the true sense of the word, Google My Business is not a determining SEO factor as it doesn’t help an individual page to appear in the ‘top 10 organic search results’ for a Google search phrase.
However, Google does often include the Google My Business map in many local business search results, usually after the paid advertising and before the first organic search result.
Appearing on the Tasmanian map can deliver many visitors to your website.
List your business with free online directories
There are plenty of free online directories that cover Tasmania and are good for SEO in terms of inbound links… or referral traffic. Here are some australian business directory websites (in no particular order) to get you started:
Minimise page depth
As the number of pages on your website increases over time, it’s likely they’ll start to appear further and further away from your home page. Part of the reason is you won’t be wanting to include every single page in your main menu – it would make a mess of the menu usabilty.
The goal is to not let any page be more than 3 clicks from your home page. One way of doing this is to include hyperlinks within page content that go to ‘lower level’ pages. For example, your service listing page can have links to individual service pages, even if they aren’t linked to in your main menu. The mapping might look like this:
Home Page > Main Menu link to ‘Services’ > Sub-menu links to Service 1, Service 2, Service 3 etc.
If you do a text search of your website, you can also find instances of targeted keyword phrases on pages other than the targeted page. Hyperlinking this text to the target page can help with your SEO. Once again, don’t overdo it and every page in the Main Menu already has multiple internal links to it so these pages would be lower priority for you.