Cheat #8: Do your website visitors already know of your business ‘by name’?

If most of your website visitors know of your business by name, you’re missing the huge opportunity the Internet represents.

Website visitors who know you by name are likely as a  result of ‘offline’ promotion. Maybe they’re previous, happy customers, recommendations from friends, or you handed them your business card at a Trade Show.

Your website should attract people who DON’T know about you and are looking online for the kind of product or service you offer.

Find new customers instead of send old customers to your website.