Distinguish between your online and offline marketing strategies.
It costs more to get someone to go from offline to online than to attract a potential customer who’s already online.
Your sales funnel may be well-planned once a lead enters it online, but how are you getting them to enter it in the first place?
If you’re out networking and handing out business cards, time is money, and the time you spend might be much greater than the cost of an online strategy.
Start testing different online-only methods of getting potential customers into your online sales funnel.